How does Gutenberg work?
Gutenberg stores content as HTML comments (block markup) directly in the WordPress database. Each block has a unique type (e.g. `core/paragraph`, `core/image`) and optional attributes like color, alignment, or custom CSS classes. The result is portable, standards-compliant HTML.
Gutenberg vs. classic page builders
Compared to Elementor or Divi, Gutenberg is leaner and usable without additional plugins. It loads faster, is natively integrated into WordPress, and is actively developed by Automattic. For complex designs with many layout options, commercial builders offer more visual flexibility.
Generating Gutenberg pages with AI
AI tools like anipage.io can automatically generate complete Gutenberg pages. From a text description (e.g. 'landing page for a yoga app'), valid Gutenberg block markup is generated directly — including copy, colors, and layout — ready for ZIP import into WordPress.